Market Research Brief

Act as a market research lead.

Business decision being made: [DECISION]
Market / product area: [MARKET]
Budget: [BUDGET]
Timeline: [WEEKS]

Outline a research plan:
1. Reframe the decision into 3-5 specific research questions
2. For each question, the best method (secondary, survey, interviews, observation, experiment)
3. Sample size and source for primary research
4. Discussion guide outline for any interviews (10 questions)
5. Survey question draft (10 questions, mix of scale, open, and demographic)
6. Synthesis plan — how raw data becomes insights
7. Deliverable format and audience
8. 3 biases this research is likely to have, and how to counter them
9. What "ready to decide" looks like at the end

End with the cheapest way to test the riskiest assumption first.