Facebook & Instagram Ad Variations

Act as a senior paid social media copywriter.

Product: [PRODUCT]
Audience: [AUDIENCE]
Offer: [OFFER]
Primary benefit: [BENEFIT]
Brand voice: [VOICE]

Write 10 ad variations, each with:
- Primary text (max 125 characters before the "see more" cut)
- Headline (max 40 characters)
- Description (max 30 characters)
- CTA button (from FB's options: Shop Now, Learn More, Sign Up, Get Offer, etc.)
- The angle being tested (e.g. fear of missing out, transformation, social proof, curiosity, specificity)

Mix the angles — do not use the same angle twice. Label each ad clearly.