Objection Handling Playbook

Act as a sales enablement leader.

Product: [PRODUCT]
Buyer: [BUYER]
Common objections we hear: [OBJECTIONS — paste 5-10]

For each objection, build:
1. The objection in the buyer's words
2. What's REALLY behind it (the underlying concern)
3. A 3-step response framework: acknowledge → reframe → evidence
4. Sample script (under 90 words spoken)
5. A proof point or social-proof reference to back it
6. The follow-up question that re-opens the conversation

End with the top 3 patterns across objections (e.g. "most objections are really about risk, not price") and a coaching tip for handling each pattern.