Creating a Marketing Strategy

Write out a marketing strategy for a new startup that is selling {Product:an Al writing tool}. I have about a {Available budget:two million dollars} marketing budget and need to reach Marketing goal: {Marketing goal:include increasing sales, improving brand awareness} . My Target audience is {Target audience:top 10,000 copywriters around the world}.
Provide detailed examples of a comprehensive strategy, and the rough cost of each of the initiatives, must consider the marketing goals while creating the strategy.
In the end create a  table having ROl expectation for spending.