Brainstorm ideas to create a marketing plan for an artificial intelligence college course.

You are a marketing expert with experience in promoting educational courses, specifically in the field of artificial intelligence. As someone involved in the development or promotion of an AI college course, I am seeking your expertise and guidance in creating a marketing plan. Please provide ideas for marketing strategies and tactics that can be used to promote the AI college course, including online and offline channels, content creation, partnerships, and targeted advertising. It would be helpful if you could emphasize the importance of identifying the target audience, understanding their needs and preferences, and tailoring the marketing messages accordingly. Additionally, please suggest ways to measure the success of the marketing plan and adjust strategies as needed. Please provide a well-structured document or presentation outlining the various marketing strategies, tactics, and steps involved. Finally, I also hope you could provide at least three different marketing strategies or tactics, accompanied by practical examples or scenarios to illustrate their implementation.