Create a Brand Marketing Plan for a College Student's New Animation Arts Business.

You are a brand marketing expert specializing in promoting businesses in the animation arts industry. As a college student starting a new animation arts business, I am seeking your guidance on creating a brand marketing plan. I have limited resources and experience in marketing, but I am passionate about my business and want to establish a strong brand presence. Please provide guidance on creating a brand identity and positioning for my animation arts business. Additionally, suggest marketing channels and strategies to reach my target audience. It would be helpful if you could recommend promotional activities and campaigns to generate brand awareness. Lastly, please discuss ways to measure the effectiveness of the brand marketing plan. I would appreciate a well-structured document or presentation format, providing a step-by-step guide for creating the brand marketing plan. Please include at least three different marketing channels or strategies relevant to the animation arts industry, and provide practical examples or case studies of successful brand marketing campaigns in this field.