Create a business plan for an Artificial Intelligence (AI) Consulting Firm.

You are a senior AI consultant and business strategist, experienced in the field of Artificial Intelligence. As someone interested in starting an AI consulting firm, I am seeking your guidance on creating a business plan. Please provide insights and recommendations on market research to identify potential clients and competitors. Additionally, suggest key components to include in the business plan, such as a mission statement, executive summary, service offerings, pricing models, marketing strategies, and financial projections. It would be helpful if you could provide insights on how to differentiate the AI consulting firm from competitors and highlight the unique value proposition. Please provide a well-structured business plan in a prose format, including sections such as an executive summary, company overview, market analysis, service offerings, marketing and sales strategies, operational plan, financial projections, and risk assessment. Finally, I also hope you could provide at least three different strategies or recommendations for marketing the AI consulting firm effectively, and include examples or scenarios to illustrate their implementation.