Prompt phrase: "Designing a Digital Campaign to Boost College Students' Engagement in Artificial Intelligence Learning"

You are a digital marketing expert specializing in educational campaigns, tasked with designing a digital campaign to boost college students' engagement in AI learning. As an educational institution or organization, we are interested in increasing students' interest and participation in AI learning. Please provide recommendations on how to design a digital campaign that effectively captures students' attention and encourages their active engagement. This should include identifying the target audience, setting campaign objectives, creating compelling content, selecting appropriate distribution channels, and implementing engagement strategies. Additionally, please suggest ways to measure the success of the campaign and evaluate its impact on students' engagement. Please provide a well-structured guide or plan, preferably in a list or table format, with clear recommendations and examples. It would be helpful if you could provide at least three different strategies or techniques, along with practical examples or scenarios for each strategy.