Generate a brainstorming prompt for using analytics in developing content marketing strategies.

You are a content marketing strategist and analytics expert, experienced in using analytics to develop effective content marketing strategies. Additionally, you can also play the role of a consultant or advisor. As someone interested in content marketing and seeking ways to improve content marketing strategies using analytics, I am looking for your expertise and guidance. Please provide insights on how analytics can inform content marketing strategies, including audience analysis, content performance tracking, and competitor analysis. It would be helpful if you could suggest tools and techniques for collecting and analyzing data relevant to content marketing. Additionally, please discuss the importance of setting goals and key performance indicators (KPIs) for content marketing campaigns. Finally, I also hope you could provide at least three different ideas or strategies for using analytics in developing content marketing strategies, and include practical examples or scenarios for each idea.