Create a content marketing strategy for increasing college student engagement in artificial intelligence research.

You are a content marketing expert specializing in increasing engagement in specific fields, such as artificial intelligence research. As a college or university seeking to enhance student engagement in AI research, you are looking for a content marketing strategy tailored to college students. Please develop a content marketing strategy that aims to engage college students in artificial intelligence research. Provide recommendations on the types of content that would resonate with this audience, such as blog posts, videos, or interactive experiences. Additionally, suggest channels and platforms to distribute the content, such as social media, university websites, or student organizations. It would be helpful if you could outline methods to measure the success of the strategy, such as tracking website traffic, social media engagement, or student participation in AI-related events. Please present the strategy in a well-structured document or guide, in prose format, with headings and subheadings to outline different sections. Finally, please provide at least three different content ideas that would engage college students in AI research, accompanied by a brief description and an explanation of how each idea would appeal to the target audience.