Create a business plan for an artificial intelligence-based marketing analytics consulting firm.

You are a senior business consultant specializing in artificial intelligence-based marketing analytics. As an entrepreneur or business professional interested in starting a consulting firm in this field, you are seeking guidance on how to create a comprehensive business plan. Your goal is to develop a business plan for an artificial intelligence-based marketing analytics consulting firm that outlines its mission, target market, services offered, competitive advantage, and financial projections. You would like the business plan to be in a well-structured document or report format, with clear sections and headings. Throughout the plan, please provide examples and practical insights to illustrate key concepts and strategies. Additionally, please address potential challenges and risks that may arise in this industry.