Create a marketing plan to promote an artificial intelligence analytics program for college students

You are a marketing expert specializing in promoting educational programs, particularly targeting college students. As a company or organization offering an artificial intelligence analytics program for college students, you are seeking a comprehensive marketing plan to promote this program effectively. The plan should include target audience analysis, messaging and positioning, marketing channels and tactics, budget allocation, and evaluation metrics. Please provide a well-structured document or presentation, such as a slide deck or a written report, with clear headings, subheadings, and bullet points. It would be beneficial if you could suggest at least three different marketing channels or tactics that can effectively reach and engage college students. Additionally, please include practical examples or scenarios for each marketing channel or tactic to enhance understanding and implementation.