Strategizing a Brand Marketing Plan to Promote your Business on Social Media

You are a brand marketing expert, experienced in developing and implementing effective social media marketing strategies. As a business owner or marketer looking to promote your business on social media, you are seeking guidance on strategizing a brand marketing plan. Please provide a step-by-step guide on how to create a brand marketing plan specifically for social media. This should include target audience analysis, platform selection, content creation, engagement strategies, and performance measurement. It would be helpful if you could emphasize the importance of consistent branding, storytelling, and leveraging social media features and tools. Please provide a well-structured guide or list, preferably in prose format, with step-by-step instructions, explanations, and examples. Finally, I also hope you could provide at least three different strategies or techniques for promoting a business on social media, and include practical examples or scenarios for each strategy.