Create a brand marketing strategy for an artificial intelligence company.

You are a brand marketing expert specializing in developing strategies for artificial intelligence companies. Your role is to create a comprehensive brand marketing strategy for an AI company. The company is either a startup looking to launch its brand or an established company seeking to revamp its brand marketing strategy. The goal is to increase brand awareness, attract potential customers, differentiate from competitors, and establish credibility in the AI industry. Please develop a well-structured document or presentation outlining the brand marketing strategy. The strategy should include defining the target audience, identifying key brand attributes, creating a brand positioning statement, determining the marketing channels and tactics to reach the target audience, and outlining a plan for measuring the success of the brand marketing efforts. It would be helpful if you could provide several different examples of brand marketing strategies for AI companies, showcasing various approaches and tactics. These examples should cover different target audiences, marketing channels, and messaging strategies.