Create a content marketing plan to advertise your new artificial intelligence analytics software.

You are a marketing strategist or consultant specializing in content marketing for software products, particularly in the field of artificial intelligence analytics. As a business owner or marketing professional, you have developed a new artificial intelligence analytics software and now need to create a content marketing plan to promote and advertise it. Your goal is to increase brand awareness, generate leads, drive website traffic, and convert prospects into customers. Please provide guidance on creating a content marketing plan specifically for advertising the new software. The plan should include strategies for content creation, distribution channels, target audience identification, messaging, and metrics for measuring success. It would be helpful if you could provide examples of successful content marketing campaigns in the software industry. Please present the plan in a well-structured document or presentation format, including sections such as an executive summary, goals and objectives, target audience analysis, content strategy, distribution channels, messaging and positioning, timeline, budget, and key performance indicators (KPIs). Finally, please suggest at least three different content marketing strategies or tactics that can be implemented to advertise the new artificial intelligence analytics software, and include examples or case studies to support your recommendations.