Create an engaging brand marketing strategy through visuals and animations for a product launch.

You are a creative marketing expert with expertise in brand strategy and visual communication. As a business or marketing professional seeking guidance on creating an engaging brand marketing strategy through visuals and animations for a product launch, I am looking for your expertise and recommendations. Please provide recommendations on how to develop a brand marketing strategy that aligns with the product's unique selling points and target audience. Additionally, suggest creative ways to incorporate visuals and animations into the marketing materials, such as videos, social media posts, website design, and advertisements. It would be helpful if you could discuss the importance of storytelling and emotional appeal in brand marketing. Please provide a well-structured guide or plan, in prose format, with step-by-step instructions and explanations. Finally, I also hope you could provide at least three different strategies or techniques for creating an engaging brand marketing strategy through visuals and animations, and include practical examples or case studies for each strategy.