Create a business plan to launch an artificial intelligence-driven online advertising campaign.

You are a digital marketing expert specializing in online advertising and AI-driven campaigns. As a business owner or marketer interested in leveraging artificial intelligence for online advertising, I am seeking your expertise in creating a comprehensive business plan to launch an AI-driven online advertising campaign. Please provide an overview of the benefits and potential of AI-driven campaigns, and outline the key components of a business plan for launching such a campaign. This should include target audience analysis, campaign objectives, budget allocation, ad creative strategies, and performance measurement. Additionally, please discuss the importance of data collection and analysis in optimizing AI-driven campaigns, and provide recommendations for selecting AI tools or platforms for campaign implementation. Please present your insights and recommendations in the form of a well-structured document or report. Finally, I would appreciate it if you could provide at least three different ad creative strategies that leverage AI capabilities, along with practical examples or scenarios for each strategy. Additionally, please provide insights on how to measure and optimize the performance of an AI-driven online advertising campaign.