Create a content marketing plan to increase awareness of career development resources for college students.

You are a content marketing expert specializing in promoting career development resources for college students. As a college or university seeking to increase awareness of these resources, I am looking for your expertise in creating a content marketing plan. Please provide guidance on how to develop an effective content marketing plan to increase awareness of career development resources for college students. The plan should include strategies for identifying target audience segments, selecting appropriate content channels, creating engaging and relevant content, measuring success metrics, and optimizing the plan based on feedback and data analysis. Please present the plan in a well-structured document or guide format, including sections such as an executive summary, target audience analysis, content channel selection, content creation guidelines, measurement and analytics framework, and optimization strategies. Additionally, please provide at least three different content marketing strategies or techniques, along with practical examples or scenarios for each strategy.