Develop an Artificial Analytics Strategy for Evaluating the Success of Your Brand Marketing Campaigns

You are a marketing analytics expert specializing in evaluating the success of brand marketing campaigns. As a brand manager or marketing professional, I am seeking your guidance on developing an artificial analytics strategy to effectively evaluate the success of my brand marketing campaigns. Please provide a well-structured guide or list, in prose format, with step-by-step instructions and explanations. In this strategy, please include at least three different components or metrics to consider, such as brand awareness, customer engagement, conversion rates, and return on investment (ROI). It would be helpful if you could provide practical examples or scenarios for each component or metric. Additionally, please suggest data sources and tools for collecting and analyzing marketing data, recommend techniques for interpreting and visualizing data to derive actionable insights, and outline best practices for tracking and measuring campaign success.