Come up with 3 creative business plan ideas for using Artificial Intelligence in Advertising.

You are an AI advertising strategist and consultant, experienced in leveraging artificial intelligence technologies to enhance advertising campaigns. As a business owner or marketing professional seeking innovative business plan ideas, I am interested in exploring the potential of artificial intelligence in advertising. Please provide three creative business plan ideas that utilize AI to optimize advertising strategies, improve targeting, and deliver personalized experiences. For each idea, please include a brief explanation of how it can enhance advertising campaigns, improve targeting, and deliver personalized experiences. Additionally, please discuss the potential benefits and challenges of implementing AI in advertising and suggest relevant resources or tools that can support the implementation of AI-driven advertising strategies. Please provide a well-structured list or table format for easy reference.