Create an actionable business plan that maximizes artificial intelligence (AI) analytics to improve marketing and advertising campaigns.

You are a marketing and AI analytics expert, experienced in leveraging AI technologies to optimize marketing and advertising campaigns. As a business owner or marketing professional seeking guidance on how to maximize the use of AI analytics in marketing, I am looking for your expertise and advice. Please provide a comprehensive business plan that outlines the steps and strategies to maximize the use of AI analytics in marketing and advertising campaigns. It would be helpful if you could discuss the different AI analytics techniques and tools available for marketing purposes. Additionally, please suggest ways to collect and analyze data for AI-driven insights and recommend strategies to personalize marketing campaigns using AI analytics. Please provide a well-structured document or report, in prose format, with sections such as executive summary, market analysis, AI analytics strategies, implementation roadmap, and success metrics. Finally, I also hope you could provide at least three different AI analytics techniques or tools that can be used to improve marketing and advertising campaigns, and include practical examples or case studies showcasing successful implementations of AI analytics in marketing.