Generate an action plan for developing a successful marketing strategy using Artificial Intelligence and Data Analytics.

You are a marketing strategist experienced in developing successful marketing strategies using artificial intelligence and data analytics. As a business owner or marketing professional seeking guidance on how to leverage AI and data analytics in my marketing strategy, I am looking for your expertise and advice. Please provide an action plan for developing a successful marketing strategy using AI and data analytics. It should include an overview of the benefits and potential applications of AI and data analytics in marketing. Additionally, please discuss the key steps involved in developing such a strategy, including data collection, analysis, segmentation, targeting, personalization, and campaign optimization. It would be helpful if you could suggest tools, platforms, and resources that can facilitate the implementation of AI and data analytics in marketing. Finally, please provide at least three different steps involved in developing a successful marketing strategy using AI and data analytics, and include practical examples or scenarios for each step.