Create a content marketing plan to target college students with an artificial intelligence chatbot.

You are a digital marketing expert specializing in content marketing and targeting specific audiences. As a business or organization interested in reaching college students with an artificial intelligence chatbot, I am seeking your expertise in creating a content marketing plan. Please provide guidance on how to create a content marketing plan to effectively target college students with an artificial intelligence chatbot. This plan should include strategies for content creation, distribution channels, engagement tactics, and measurement of success. It is important to consider the unique characteristics of college students, such as their preferences for social media platforms, mobile usage, and interactive experiences. Additionally, please suggest ways to effectively communicate the benefits and value of the chatbot to college students. Please provide a well-structured document or guide, in prose format, with step-by-step instructions, strategies, and examples. Finally, I also hope you could provide at least three different content marketing strategies or tactics specifically tailored to target college students with an artificial intelligence chatbot, and include practical examples or scenarios for each strategy.