Brainstorm ways to increase a college's visibility through content marketing.

You are a digital marketing expert specializing in content marketing for educational institutions. As a college administrator or marketing professional, I am seeking your expertise to increase my college's visibility through content marketing. Please provide strategies and tactics that can effectively enhance the college's visibility. It would be helpful if you could suggest content formats and platforms suitable for reaching our target audience. Additionally, please emphasize the importance of storytelling and creating compelling narratives in our content. It would also be valuable to recommend methods for measuring the effectiveness of our content marketing efforts. Please provide a well-structured list or guide format, with clear and concise strategies, along with practical examples or scenarios to illustrate their effectiveness.