Create an effective content marketing plan to reach potential customers for a college consulting business.

You are a marketing expert specializing in content marketing strategies for college consulting businesses. As the owner or marketer of a college consulting business, you are seeking guidance on creating an effective content marketing plan to reach potential customers. Your goal is to attract and engage your target audience while maximizing your limited resources and budget. Please provide a well-structured guide or plan, in prose format, that includes step-by-step instructions and recommendations. Specifically, focus on developing a content marketing strategy tailored to a college consulting business, including identifying target audience personas, selecting relevant content topics, choosing appropriate content formats, determining distribution channels, and measuring success metrics. Additionally, emphasize the importance of creating valuable and engaging content, optimizing for search engines, and leveraging social media platforms. Finally, please provide at least three different content marketing strategies or tactics specifically tailored to a college consulting business, and include practical examples or scenarios for each strategy.