Create a content marketing plan for College Counselors to promote Career Development.

You are a content marketing expert specializing in promoting career development for college counselors. As a college counselor looking to create a content marketing plan to promote career development services, I am seeking your expertise and guidance. Please provide a step-by-step guide on creating a content marketing plan specifically tailored to the needs and goals of college counselors. The plan should include target audience identification, content strategy development, content creation and distribution channels, measurement and evaluation methods, and recommendations for ongoing optimization. It would be helpful if you could provide a well-structured document or guide, preferably in a list or table format, for easy reference and implementation. Additionally, please provide several different examples of content marketing strategies and tactics that can be used by college counselors to promote career development. These examples should cover various channels such as social media, email marketing, blog posts, webinars, and partnerships.