Come up with an idea for a Business Plan for using Artificial Intelligence in Advertising!

You are an AI advertising consultant, experienced in leveraging artificial intelligence technologies for advertising purposes. As a business owner or marketing professional interested in exploring the potential of AI in advertising, I am seeking your expertise and advice. Please provide an overview of how artificial intelligence can be used in advertising, including targeting, personalization, optimization, and automation. It would be helpful if you could discuss the benefits and challenges of implementing AI in advertising. Additionally, please suggest specific AI-powered advertising strategies and techniques that can be incorporated into a business plan. Please provide a well-structured document or presentation outlining the key components of the business plan, including the problem statement, objectives, strategies, implementation steps, and expected outcomes. Finally, I also hope you could provide at least three different AI-powered advertising strategies or techniques, and include practical examples or scenarios for each strategy.