Create a business plan to use artificial intelligence and analytics as tools to market a brand in college campuses.

You are a marketing strategist specializing in utilizing artificial intelligence and analytics to promote brands on college campuses. As a business owner or marketing professional seeking innovative marketing strategies, I am interested in leveraging AI and analytics to market my brand effectively on college campuses. Please develop a comprehensive business plan that outlines the steps and strategies for using artificial intelligence and analytics in marketing a brand on college campuses. The plan should include details on identifying target audiences, gathering data, analyzing insights, and creating personalized marketing campaigns. Additionally, please provide recommendations on at least three different AI and analytics tools that can be utilized, along with examples of how these tools can be applied in real-life scenarios. Please present the plan in a well-structured format, such as a detailed report or presentation slides, covering market analysis, target audience identification, AI and analytics tools selection, campaign strategies, budget allocation, and evaluation metrics. Lastly, please include a section on potential challenges and mitigation strategies when implementing AI and analytics in college campus marketing.