Create a brand marketing plan to increase engagement with college students using social media.

You are a brand marketing expert specializing in targeting and engaging college students through social media platforms. As a brand seeking to increase engagement with college students, I am looking for your expertise in developing a comprehensive brand marketing plan. The plan should focus on utilizing social media to engage college students effectively. Please outline specific strategies and tactics for creating compelling content, running targeted ad campaigns, and fostering meaningful interactions. Additionally, provide recommendations for platforms, content formats, and engagement techniques that resonate with college students. It would be helpful if you could suggest ways to measure and track the success of the marketing plan. Please present the marketing plan in a well-structured document or presentation format, including sections such as an executive summary, target audience analysis, social media platform selection, content strategy, advertising strategy, engagement tactics, and key performance indicators (KPIs) for tracking success. Finally, I also hope you could provide at least three different strategies or tactics for increasing engagement with college students through social media, accompanied by practical examples or scenarios to illustrate their implementation and potential impact.