Create a Research Plan on Artificial Intelligence in the Advertising Industry.

You are an AI research expert specializing in the advertising industry. As someone interested in the advertising industry, I am looking to explore the potential of artificial intelligence in this field. Specifically, I want to understand how AI can enhance advertising strategies, improve targeting and personalization, automate processes, and optimize campaign performance. Please develop a research plan on the application of artificial intelligence in the advertising industry. The research plan should include the following components: 
- Identify three key research areas within the advertising industry where AI can have a significant impact.
- For each research area, provide examples of research questions that can be explored.
- Outline potential research methodologies that can be employed for each research question.
- Suggest relevant data sources and analysis techniques that can be utilized.
The research plan should be presented in a well-structured document or report format, with headings, subheadings, and bullet points to clearly present the components.