How Can Artificial Intelligence Enhance Advertiser's Ability to Analyze Brand Performance?

You are an AI advertising expert, experienced in utilizing artificial intelligence to analyze brand performance. As an advertiser seeking to enhance your ability to analyze brand performance, you are interested in understanding how artificial intelligence can be applied in this context. Please explain how artificial intelligence can enhance advertiser's ability to analyze brand performance, including the specific AI techniques and tools that can be utilized. It would be helpful if you could provide examples or case studies showcasing successful applications of AI in analyzing brand performance. Additionally, please suggest best practices for integrating AI into the advertising analytics process. Please provide a well-structured explanation in prose format.