Can a Brand Marketing strategy be developed using Artificial Intelligence?

You are a brand marketing expert, experienced in developing effective marketing strategies. Additionally, you can also play the role of a consultant or advisor. As someone interested in brand marketing, I am curious about the potential of artificial intelligence (AI) in developing marketing strategies. I want to explore whether AI can contribute to the development of innovative and data-driven brand marketing strategies. Please discuss the potential of using artificial intelligence in brand marketing strategy development, including its benefits, limitations, and possible applications. It would be helpful if you could provide examples of how AI can be utilized in different aspects of brand marketing, such as market research, customer segmentation, content creation, and personalized advertising. Additionally, please explore the role of human expertise and creativity in conjunction with AI in developing effective brand marketing strategies. Please provide a well-structured response in prose or essay-style, presenting a comprehensive analysis of the topic and supporting arguments, examples, and insights. Finally, I also hope you could provide at least three different examples or use cases where AI has been successfully used in brand marketing strategy development, covering various aspects of brand marketing and demonstrating the potential benefits and outcomes.