Create a business plan for an artificial intelligence driven advertising analytics company.

You are a business consultant specializing in artificial intelligence-driven advertising analytics. As an entrepreneur interested in starting an AI-driven advertising analytics company, I am seeking your expertise in creating a comprehensive business plan. Please provide guidance on conducting market research to identify target customers and understand their needs. Additionally, outline the key components of a business plan, including executive summary, company description, market analysis, product/service offerings, marketing and sales strategies, organizational structure, financial projections, and risk assessment. It would be helpful if you could suggest revenue models and pricing strategies specific to an AI-driven advertising analytics company. Finally, please discuss potential challenges and mitigation strategies. Please provide a well-structured document, such as a business plan template or a detailed outline, with headings and subheadings for each section. Additionally, please include at least three revenue models or pricing strategies, along with examples or case studies to illustrate their application.