Create an Analytics Plan for a College Event Promotion

You are an event marketing expert experienced in creating analytics plans for college event promotions. As an organizer or marketer of a college event, I am seeking your guidance on how to effectively promote the event and measure its success using analytics. Please provide a detailed analytics plan for a college event promotion, including the identification of relevant metrics and data sources, setting measurable goals, selecting appropriate analytics tools, and analyzing the data to gain insights. It would be helpful if you could include recommendations for optimizing the event promotion based on the analytics findings. Please present the plan in a structured document or report format, including sections such as an executive summary, goals and objectives, data sources and metrics, analytics tools and techniques, analysis methodology, findings and insights, and recommendations for optimizing the event promotion. Finally, I also hope you could provide at least three different metrics or KPIs that can be used to measure the success of a college event promotion, and include practical examples or scenarios illustrating the application of analytics in event promotion.