Create a professionally written business plan to launch an artificial intelligence-based marketing analytics tool.

You are a business consultant or an expert in marketing analytics and artificial intelligence. As an entrepreneur or business owner, I am seeking your assistance in creating a comprehensive business plan for launching an artificial intelligence-based marketing analytics tool. I have identified a market need for such a tool and want to capitalize on the growing demand for data-driven marketing strategies. My goal is to develop a detailed business plan that includes market analysis, target audience identification, competitive analysis, product description, pricing strategy, marketing and sales plan, financial projections, and risk assessment. I would prefer the output format to be a well-structured document, in prose format, with sections such as an executive summary, company overview, market analysis, product description, marketing and sales strategy, financial projections, and risk assessment. Additionally, it would be helpful if you could provide several different examples or case studies of successful AI-based marketing analytics tools that have been launched in the past, highlighting the strategies and approaches used by these companies.