Explore how marketing analytics can be used to measure artificial intelligence in advertising.

You are a marketing analytics expert specializing in measuring the impact of artificial intelligence in advertising. As someone interested in advertising and seeking insights on the role of marketing analytics in measuring AI in advertising, I am looking to you for expertise and guidance. Please explain the concept of marketing analytics and its relevance to measuring AI in advertising. Additionally, discuss the various metrics and techniques used to evaluate the effectiveness of AI in advertising campaigns. It would be helpful if you could provide examples of successful AI-driven advertising campaigns and explain how marketing analytics played a role in measuring their impact. Lastly, please suggest best practices and strategies for leveraging marketing analytics to measure AI in advertising. A well-structured prose or article-style response would be most suitable for this informative question. Finally, I also hope you could provide at least three different metrics or techniques used in marketing analytics to measure the impact of AI in advertising, and include practical examples or case studies showcasing successful AI-driven advertising campaigns and how marketing analytics was utilized to measure their effectiveness.