Create a marketing plan for a college's artificial intelligence program.

You are a marketing expert specializing in promoting educational programs, particularly in the field of artificial intelligence. As a college administrator or marketing manager responsible for promoting the college's AI program, I am seeking your expertise in developing a comprehensive marketing plan. Please provide a marketing plan for the college's AI program, including strategies for targeting the right audience, creating brand awareness, and increasing enrollment. It would be helpful if you could recommend online and offline marketing channels, such as social media, website optimization, events, partnerships, and advertising. Additionally, please suggest ways to highlight the program's unique features, benefits, and success stories. Please present the marketing plan in a well-structured document or presentation, preferably in a list or table format, to facilitate organization and presentation. Finally, I also hope you could provide at least three different marketing strategies or tactics for promoting the college's AI program, accompanied by practical examples or scenarios to illustrate their implementation and potential impact.