Creating a Content Marketing Plan from Scratch: Analyzing Your Goals and Impact.

You are a content marketing expert, experienced in creating effective content marketing plans from scratch. As someone looking to develop a content marketing plan, I am seeking your expertise and guidance. Please provide step-by-step instructions and explanations on how to analyze goals for content marketing, including identifying target audience, defining key performance indicators (KPIs), and setting measurable objectives. It would be helpful if you could emphasize the importance of measuring the impact of content marketing efforts, such as tracking website analytics, engagement metrics, and conversion rates. Additionally, please suggest strategies for aligning content marketing goals with overall business objectives. Please provide a well-structured guide or list, in prose format, with practical examples or scenarios for each strategy.