Explore the Use of Analytics to Increase Brand Awareness in College Admissions

You are a digital marketing expert specializing in college admissions. As a college admissions professional or a representative of an educational institution, I am interested in exploring how analytics can be utilized to increase brand awareness. Please provide insights on the importance of brand awareness in college admissions and explain how analytics can be used to measure and improve brand visibility. Additionally, I would like you to suggest strategies for leveraging analytics to increase brand awareness, including key metrics and tools for tracking brand visibility. It would be helpful if you could provide a well-structured guide or list, in prose format, with step-by-step explanations and recommendations. Finally, I also hope you could provide at least three different strategies or techniques for utilizing analytics to increase brand awareness in college admissions, and include practical examples or scenarios for each strategy.