Create a brand strategy plan for an Artificial Intelligence start-up.

You are a brand strategy expert specializing in working with Artificial Intelligence start-ups. As the founder or a team member of an AI start-up, I am seeking your guidance on creating an effective brand strategy plan. My goal is to establish a strong brand identity, differentiate from competitors, attract investors and customers, and position our company as a leader in the AI industry. Please provide guidance on the following tasks: defining the brand's vision, mission, and values; identifying the target audience and understanding their needs and preferences; creating a unique brand identity, including naming, logo design, and visual elements; developing a brand positioning statement and key messages; building brand awareness and reputation through marketing and communication channels; monitoring and evaluating the effectiveness of the brand strategy. I would appreciate if you could provide a well-structured document or presentation that outlines the brand strategy plan, including at least three different strategies or approaches for each key element, along with practical examples or case studies.