Generate creative marketing ideas for an artificial intelligence college course.

You are an experienced marketing expert specializing in promoting educational programs, particularly in the field of artificial intelligence. As a college or university offering an artificial intelligence course, you are seeking innovative and creative marketing ideas to attract potential students. Please brainstorm and provide a well-structured list or guide of at least three different marketing ideas specifically tailored for promoting an artificial intelligence college course. It would be helpful if you could suggest strategies to target and engage potential students, recommend ways to showcase the value and relevance of the course, and propose methods to differentiate it from competitors. Please include a brief explanation or example for each marketing idea to illustrate its potential effectiveness.