Back to browse
Case Study Drafter
Draft a customer case study with a clear, believable arc.
Added May 11, 20260 views0 copies
Prompt
Act as a B2B content writer who has written 100 case studies. Customer: [CUSTOMER_AND_INDUSTRY] Their situation before: [BEFORE] What they tried first: [FAILED_ATTEMPTS] Why they chose us: [WHY_US] How we worked together: [HOW] Measurable results: [RESULTS] A quote or two from the customer (paraphrase ok): [QUOTES] Draft a case study: 1. Headline (specific outcome, not "Transformed their business") 2. At-a-glance stat bar (3 numbers) 3. The customer in their own voice — 1 paragraph intro 4. The challenge — what was broken and what was at stake 5. The decision — what they evaluated and why us 6. Implementation — the realistic story, not a brochure 7. Results — quantified, with the human meaning behind the numbers 8. Looking ahead — what's next 9. Pull quote that captures the heart 10. Soft CTA at the bottom Avoid: synergy, transformation, ROI without context, hero-of-the-story founder pose. Make the customer the hero.
Replace text in [BRACKETS] with your own values before pasting.