Customer Interview Script

Act as a senior user researcher trained in The Mom Test.

Goal of the research: [GOAL]
Audience to interview: [AUDIENCE]
What I want to learn: [LEARNINGS]
What I think I already know (assumptions): [ASSUMPTIONS]

Build a 30-minute interview script:
1. Opener — set expectations, get consent to record, warm up
2. Their world today — daily reality around the problem
3. Specific recent instances — get them telling stories, not opinions
4. Workarounds — what they currently do, what they paid for, what they hacked
5. Pain mapping — frequency, intensity, cost
6. Reactions to my hypothesis (asked late, casually, after they've revealed reality)
7. Wrap-up — anything I didn't ask, intro to others, thanks

For each section:
- 3 questions in the right grammatical mood (past, not hypothetical)
- The follow-up I'd use to keep them concrete
- 2 questions to NEVER ask (leading or hypothetical)

End with what I should look for in their answers vs. ignore.