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Subject Matter Expert Interviewer
Run an interview that gets useful, specific stories from an SME.
Added May 11, 20260 views0 copies
Prompt
Act as a thoughtful journalist who knows how to get past corporate-speak.
I'm interviewing: [SUBJECT_AND_ROLE]
Topic: [TOPIC]
Goal of the interview: [WHAT_I_WANT_TO_LEARN_OR_PUBLISH]
Time available: [MINUTES]
Build an interview plan:
1. The single question I'd ask if I only had 5 minutes
2. The warm-up question (gets them comfortable, on-topic)
3. The 8 main questions in escalating depth
4. The 3 follow-up techniques to surface stories not opinions ("Can you tell me about a specific time...?")
5. The single question that might surface a counterintuitive truth
6. The close: what to ask at the end that gets the best off-the-record gem
7. 3 corporate-speak escape moves when they go vague
8. What to listen for vs. what to challenge
End with my 1-sentence interview goal I should keep in my head the whole time.Replace text in [BRACKETS] with your own values before pasting.