Referral Program Designer

Act as a growth marketer.

Product: [PRODUCT]
Audience: [AUDIENCE]
Average order value or LTV: [VALUE]
What customers already say when they recommend it: [WORD_OF_MOUTH]
Channels they share through: [CHANNELS]

Design a referral program:
1. The reward structure for the referrer (cash / credit / product)
2. The reward structure for the referee (discount / bonus / free)
3. The "why now" hook to spark sharing
4. The mechanics — exact flow from customer share to redemption
5. Friction audit — where shares drop off and how to reduce
6. Anti-abuse safeguards
7. Email and in-app prompts and timing
8. KPIs and a 90-day target
9. 3 failure modes to watch
10. Whether referral is even the right channel for this product (be honest)