Automotive technology service and marketing

The Automotive Technology Service and Marketing major combines the fields of automotive technology and marketing into a comprehensive professional program.

Overview:
This major aims to cultivate applied talents who understand both automotive technology and possess marketing capabilities. Through their studies, students can master professional knowledge in automotive construction, performance, testing, and also proficiently apply marketing strategies and techniques to provide professional support for sales and after-sales services in automotive enterprises.

Courses:
Automotive Technology Courses:
- Automotive Construction: Understanding various components of a car, including the engine, chassis, body, electrical equipment, laying the foundation for future technical service and marketing work.
- Automotive Electronics Technology: Learning the principles and maintenance methods of automotive electronic control systems, such as engine control, chassis control, body control, etc.
- Automotive Inspection and Maintenance: Mastering basic skills in diagnosing and repairing automotive faults, capable of performing daily maintenance and inspections on vehicles.

Marketing Courses:
- Marketing Studies: Learning the basic theories and methods of marketing, including market research, market positioning, product strategy, pricing strategy, channel strategy, and promotion strategy.
- Automotive Marketing Practices: Studying the sales process and techniques in the automotive industry, such as customer development, needs analysis, product introduction, test drives, negotiation, and closing deals.
- Automotive Service Marketing: Focusing on marketing in the automotive after-sales service sector, including the content, process, and marketing strategies of after-sales service to enhance customer satisfaction and loyalty.

Career Paths:
Automotive Sales Positions:
- Automotive 4S Store Sales Consultant: Responsible for car sales, providing professional advice and services to customers, and achieving sales targets.
- Automotive Sales Manager: Managing the automotive sales team, developing sales plans and strategies to improve sales performance.

Automotive After-Sales Service Positions:
- Automotive After-Sales Service Consultant: Welcoming customers, answering questions about car repairs, maintenance, etc., arranging repair tasks, monitoring repair progress to ensure customer satisfaction.
- Automotive Maintenance Technician: Responsible for car maintenance and repair work, possessing solid automotive technical knowledge and repair skills.

Automotive Marketing Positions:
- Marketing Specialist: Responsible for automotive market research, event planning and execution to increase brand awareness and product sales.
- Public Relations Specialist: Managing relationships between the company and media, the public to enhance corporate image and brand reputation.

Professional Advantages:
- Broad Employment Prospects: With the rapid development of the automotive industry, the demand for talents in automotive technology service and marketing continues to increase. Graduates can find employment in various fields such as automotive manufacturing companies, automotive sales companies, and automotive after-sales service companies.
- Strong Comprehensive Skills: This major integrates knowledge and skills in automotive technology and marketing, cultivating students with strong comprehensive qualities and competitiveness.
- Rich Practical Teaching: The professional curriculum emphasizes practical teaching, allowing students to master automotive technology service and marketing skills through internships and practical training.