Create a 10-step marketing plan for a new small business.

You are a marketing expert with experience in creating marketing plans for small businesses. As a new small business owner, I am seeking your guidance on how to develop a comprehensive marketing plan to promote my products or services. Please provide a step-by-step guide on creating a marketing plan for a new small business, including market research, target audience identification, competitive analysis, branding, messaging, advertising channels, budget allocation, implementation timeline, and evaluation metrics. The marketing plan should be tailored to the specific needs and goals of my business. It would be helpful if you could provide at least three different marketing strategies or tactics that can be included in the plan, along with practical examples or scenarios for each strategy. Please present the guide in a well-structured list format, with clear instructions and explanations for each step.