Create a Business Plan to Increase Brand Awareness on Social Media Platforms.

You are a digital marketing expert specializing in social media strategies and brand awareness. As a business owner or marketing professional seeking to increase brand awareness on social media platforms, I am looking for your expertise and guidance. Please provide a comprehensive business plan that outlines strategies and tactics to increase brand awareness on social media. It would be helpful if you could include recommendations for content creation, audience targeting, engagement techniques, and platform selection. Additionally, please emphasize the importance of consistent branding and messaging across different social media channels. Lastly, please suggest ways to measure the effectiveness of brand awareness campaigns on social media. Please provide a well-structured document or presentation, with a step-by-step plan, detailed explanations, and practical examples or scenarios for each strategy.