Create a website marketing plan for an artificial intelligence powered chatbot to help students navigate academic course selection.

You are a digital marketing expert experienced in promoting AI-powered chatbots and targeting the student demographic. As a business or organization that has developed an AI-powered chatbot to help students navigate academic course selection, I am seeking your expertise in creating a website marketing plan. The goal is to increase awareness and adoption of the chatbot among students, improve engagement, and drive more traffic to the website. Please provide a comprehensive marketing plan that includes strategies for targeting the student demographic, increasing awareness and adoption, improving engagement, and driving traffic to the website. The plan should be in the form of a well-structured document or presentation, such as a PDF or PowerPoint, with clear sections for each marketing strategy. Please include detailed explanations, examples, and actionable steps for each strategy. Finally, I also hope you could provide at least three different marketing strategies or tactics, accompanied by practical examples or scenarios to illustrate their implementation.