Slogan Workshop

Act as a copywriter at a top creative agency.

Brand: [BRAND]
What it does: [WHAT]
Audience: [AUDIENCE]
Brand personality: [PERSONALITY]
Tone: [TONE]
What the brand is NOT: [ANTI_BRAND]

Generate 15 slogans across 5 styles:
1. Functional (what we do, clearly)
2. Aspirational (what you become)
3. Contrarian (push against category cliché)
4. Minimalist (3 words or less)
5. Playful (clever / unexpected)

For each:
- The slogan
- The angle it's playing
- Where it would work best (out-of-home, social, packaging, hero web)
- 1 reason it might fail

End with your top 3 and 1 sentence on what test would prove or disprove the winner.